We don’t believe cost-effective advertising has to mean being cheap … we believe it means being smart! 

That’s how we helped our long-time client Lancaster House stretch their advertising budget while still having “fresh” content on their full-page ads.  We designed the original ad in a format that could easily be updated with new product images and copy.  Thus, they only incurred a one-time design fee but get lots of mileage out of it with minimal cost involved for periodic updates.  Smart, huh?

I've been in the marketing business for many years, and it's not often that I get motivated by a new book, but I highly recommend "InBound Marketing: Get Found Using Google, Social Media, and Blogs," by Brian Halligan and Dharmesh Shah.  This book clarifies the difference between Outbound Marketing (traditional pay for marketing like direct mail, television, magazine advertisements and Inbound Marketing (the ability to provide interesting relevant website content that drives traffic to your site in simple and easy-to-understand terminology.  We're so "jazzed" by this book that we plan on offering a book review luncheon in February.  Keep your eyes open for fresh updates.