Everyone knows that advertising and communications can be a little theatrical.  That's one reason Rainmaker Advertising has been providing discounted marketing and branding solutions for the WaterTower Theater in Addison, Texas, for more than 10 years.  We thoroughly enjoy branding the creative endeavors of this regional theater company.

We recently designed this year's gala invitation with a "New York State of Mind" theme and the event is almost sold out.  Event Chair Barbara Elliott Daseke said,"I want you to know that I (and everyone that I show it to) think the WTT Gala invitation is just fabulous! People are just wanting a copy to have, even if they can't come."

Make plans to attend!

I've been in the marketing business for many years, and it's not often that I get motivated by a new book, but I highly recommend "InBound Marketing: Get Found Using Google, Social Media, and Blogs," by Brian Halligan and Dharmesh Shah.  This book clarifies the difference between Outbound Marketing (traditional pay for marketing like direct mail, television, magazine advertisements and Inbound Marketing (the ability to provide interesting relevant website content that drives traffic to your site in simple and easy-to-understand terminology.  We're so "jazzed" by this book that we plan on offering a book review luncheon in February.  Keep your eyes open for fresh updates.