I've been in the marketing business for many years, and it's not often that I get motivated by a new book, but I highly recommend "InBound Marketing: Get Found Using Google, Social Media, and Blogs," by Brian Halligan and Dharmesh Shah.  This book clarifies the difference between Outbound Marketing (traditional pay for marketing like direct mail, television, magazine advertisements and Inbound Marketing (the ability to provide interesting relevant website content that drives traffic to your site in simple and easy-to-understand terminology.  We're so "jazzed" by this book that we plan on offering a book review luncheon in February.  Keep your eyes open for fresh updates.